PR Agency

Michelle is a trustee of Strawbery Banke Museum and has been extraordinarily helpful in bringing the expertise of Aqua to benefit the museum’s marketing and fundraising efforts.  One of numerous examples of Aqua’s contributions to the museum is the effort to reposition SBM’s major fundraising event.  Aqua worked with the museum to develop strong brand recognition and managed the development of a strategic partnership with the NH Liquor Commission. The event gathered new energy and participation grew by 300% in a single year.  The event now has its own brand and unprecedented community support. New paradigms are sometimes difficult for mature institutions, but Aqua’s creative leadership has helped change Strawbery Banke in fundamental ways.

Michelle Firmbach [Aqua's principal] has been a consultant for Star Island since 2007; her advice is timely, accurate, on the mark, and always professional.  We depend on her in both good times and rough to give us a coherent picture of the Seacoast universe, and help guide our decisions.  You can’t do any better!